A cosmetics ad that featured Julia Roberts has been banned in the U.K. by officials after a politician complained about the amount of airbrushing used on the image.
The ad claimed the foundation ‘recreates the aura of perfect skin’.
The Pretty Woman star appears in a campaign for Teint Miracle foundation by Lancome, which is owned by L’Oreal.
The beauty is seen digitally altered with flawless skin and youthful looks, with bosses claiming the product “recreates the aura of perfect skin”.
The complaints were brought by Lib-Dem MP Jo Swinson, who argued that airbrushing creates a false impression of beauty. Swinson stated “Excessive airbrushing and digital manipulation techniques have become the norm, This ban sends a powerful message to advertisers: Let’s get back to reality.”
Now bosses at the Advertising Standards Authority have pulled the ads in Britain after branding the images misleading.
Beauty firm L’Oreal has been forced to withdraw the images used in its Lancome and Maybelline magazine campaigns.
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Tags: beauty, Celebrity, cosmetics, flawless skin, Julia Roberts, News, Skin Care, youthful looks
