Actress Evan Rachel Wood is now the face of Gucci’s recent perfume and she will front the campaign for the Italian fashion house’s newest female fragrance.
Gucci creative director Frida Giannini considers she is the perfect choice, telling WWD, “I chose Evan Rachel Wood as she has very strong character. She’s young, but rising and influential figure. I didn’t want to offer this project to someone overexposed or too well known. Instead, I wanted a fresh individual that would coincide with the image of the project.”
Frida also says she was stirred to sign Evan after seeing her on the big screen, “Evan Rachel Wood is such a talented and beautiful actress. I have always admired her confidence and her ability to transform herself in front of the camera. Even though she can appear shy at times, when the camera starts rolling, she becomes animated and vivacious. She is incredible, very sexy, and her eyes and face really attract the people of her generation.”
Specific details about Evan’s debut for Gucci were not yet revealed.
Is it possible that someone who hangs around Marilyn Manson could be fresh?
