Free Women's Blog

Kim Kardashian and her mother Kris Jenner have signed an endorsement deal with Skechers to be the faces of a “Shaping Up With the Kardashiann” challenge, according to E! News. The mother-daughter fitness challenge – in which they will be working out in Skechers’ patented butt-firming Shape-Up athletic shoes, will start in early 2011.

The competition is part of an overall marketing deal with the show company, that according to insiders is in the seven-figure range.

“Shape-ups have already impacted my fitness routine for the better,” Kim tells E! News. “I am always on-the-move and never know exactly when I can fit in my next workout.”

Kris says, “I am constantly on my feet, running from one appearance to the next, but with Shape-ups, I am always working out, even when I’m working.”

Skechers Fitness Group President Leonard Amato says: “Kim Kardashian and Kris Jenner are aspirational individuals and the perfect spokespeople to inspire women to maximize their fitness level.”

Kim Kardashian, besides marketing her own diet pills, perfume, clothing, etc. is will be endorsing the Kardashian Prepaid MasterCard, the New York Post reports. The credit card will be launched Tuesday night at Pacha, New York, backed up by Mobile Resource.

The concept behind the card is that parents could check their children’s spending amounts and habits. Mobile Resource spokesperson says, “Teens do not spend their money as their parents think they do. And, drugs are a huge problem in this country. I give my son a small amount of cash and track his spending on his card.”

It might seem kind of ridiculous for children as young as 13 to have a credit card, but it might be the right lesson to teach them how to properly manage money, even before they go to college. additionally, it might be better than simply giving them cash, as in this way parents can monitor the way their child is spending  money.